Our Work
Recent Web Design Projects
We don’t just build websites and design logos — we create business solutions. At Kately, every project begins with understanding our clients’ goals, whether it’s launching a brick‑and‑mortar store, expanding into the digital space, or strengthening customer engagement. Our work is about crafting websites that help businesses succeed by providing reliable, functional access for their customers.

Evergreen Ambulance
Branding & Web Design

Cambridge Consulting Group
Branding & Web Design

Behan Construciton
Web Migration & Redesign

Dogleg Golf
Branding & Web Design

Castner Incorporated
Branding & Web Design

History Recovered
Web Design

Brand Design
Branding & Logo Design
Browse our visual identity work, from logos to brand systems, that gives companies a distinct voice, look, and strategic presence across all platforms.





Examples of our custom web design projects:

Migrating & Modernizing Behan Construction’s Website
Behan Construction is a premier builder serving Montgomery County and southeastern Pennsylvania, with a strong reputation for quality craftsmanship, integrity, and personalized service. Their expertise spans residential and light commercial projects, and they take pride in fostering long-term client relationships based on trust and collaboration.
Behan Construction’s previous Wix website no longer reflected the professionalism or evolving needs of their business. The site lacked flexibility, modern design elements, and responsiveness, limiting their ability to engage potential clients and showcase their work.
To address these challenges, I led a full migration from Wix to WordPress, which is better suited for growth, customization, and long-term scalability. I designed and built a modern, clean, and fully responsive website that aligns with Behan Construction’s values and communicates their commitment to quality. The redesign focused on delivering a user-friendly experience with clear messaging and easy navigation, making it simple for visitors to understand their services and reach out.
Beyond design, I implemented SEO best practices and performance optimizations to improve site speed and enhance search engine visibility—helping Behan Construction attract more qualified leads organically.
Outcome: The result is a refreshed digital presence that not only looks professional and polished but also functions effectively to support Behan Construction’s business goals.

Launching & Building the Foundation for History Recovered
History Recovered is a digital initiative I founded in response to a troubling trend: the quiet erasure of diversity, equity, and inclusion (DEI) content from official government-run websites. Under the current administration, records highlighting the achievements of women, LGBTQ+ individuals, and people of color are being systematically removed—not only from military sites but across a range of federal platforms. This is more than policy change; it’s historical erasure.
As the sole designer, developer, and researcher behind History Recovered, I am building a platform dedicated to preserving these vanishing records. The site currently functions as a placeholder—designed to communicate the urgency of the project and mobilize support as I work toward launching a full-scale public archive. Every element, from the messaging to the user experience, is crafted to honor the importance of what’s being lost and invite others to join in safeguarding it.
Outcome: A purpose-driven digital project born out of urgency and conviction. History Recovered is a growing platform that challenges institutional erasure by preserving stories removed from government websites—ensuring that future generations have access to the full truth of our shared history.

Elevating Cambridge Consulting Group’s Digital Presence
Cambridge Consulting Group is a vast network of national experts in the emergency response industry in the fields of emergency medical services, law enforcement, and medical transportation. Together they form the most comprehensive collective of specialist advisors and provide unparalleled expertise and insights.
I had the opportunity to help shape their brand identity and refresh their website to give it a more elevated look that reflects their leadership in the industry. Additionally, they are one of my valued clients on a monthly retainer, allowing me to ensure their website remains up-to-date and continues to meet their evolving needs.
Outcome: A revamped website that not only highlights their vast knowledge and capabilities but also serves as a reliable resource for clients seeking guidance in emergency response solutions.

Revamping Castner Incorporated’s Online Identity
Castner Incorporated needed a complete website redesign to reflect their commitment to enhancing health and quality of life through informed environmental design. I created a minimal yet effective online presence, focusing on clarity and essential information. By keeping the design elements minimal, I was able to stay within their modest budget while ensuring an impactful, high-quality redesign.
Outcome: A fully updated website that strengthens the company’s online presence, showcasing its expertise and research capabilities. The redesign also positions Castner Inc. as a trusted resource in its field, helping the company stay competitive and relevant across diverse sectors, from government and academia to healthcare and environmental research.

Introducing Dogleg Golf to the Community
When Dogleg Golf decided to open its first brick-and-mortar location in Cinnaminson, NJ, the owner was navigating the exciting yet challenging waters of entrepreneurship for the first time. He needed a website that would effectively introduce the innovative indoor golf simulator experience to the local area. Our goal was to create a brand presence and a user-friendly site that showcased the facility’s offerings while reflecting the owner’s vision.
I worked closely with the owner to refine the website to his specifications, ensuring that every detail aligned with the brand’s identity. The resulting site features easy booking for simulator bays and highlights the unique benefits of golfing year-round, rain or shine.
Outcome: A successful launch that attracted both new and seasoned golfers, leading to increased bookings and establishing Dogleg Golf as a go-to destination for golf enthusiasts in the community and surrounding areas.

Launching The Decorated Nook to Home Decor Enthusiasts
When The Decorated Nook was created, the goal was to craft a space that would resonate with home decor enthusiasts seeking inspiration and design tips. As the sole creator behind Emily Carter’s brand, I worked to develop a cohesive identity for the blog, ensuring it reflected both Emily’s passion for design and her ability to offer practical, stylish solutions for readers.
The project involved designing a user-friendly website filled with engaging content, curated product recommendations, and thoughtful design advice. By blending expert guidance with Emily’s unique voice, I created a digital experience that feels personal and inviting, drawing visitors in and encouraging them to explore the offerings.
Outcome: The launch of The Decorated Nook resulted in a growing online presence, increased reader engagement, and a successful integration of curated products, establishing the brand as a trusted source of home decor inspiration and recommendations.
Examples of our branding projects:

Cambridge Consulting Group: Healthcare & Emergency Services Brand Identity & Responsive Website Design
For this brand identity project, I created a full visual branding system for Cambridge Consulting Group, a national coalition of experts in emergency medicine, medical transport, law enforcement, and public safety consulting. The brand design emphasizes credibility, clarity, and professionalism, essential for organizations operating in high-stakes environments.
Logo Design
The logo combines the medical caduceus and an open book to symbolize both emergency healthcare and consulting expertise. This clean, versatile logo works effectively across digital, print, and branded collateral, helping to establish a strong visual identity for a multidisciplinary consulting firm.
Typography
The brand uses Raleway for headings—a modern, geometric sans-serif font that adds sophistication—and Arial for body text, ensuring readability and accessibility on both desktop and mobile platforms.
Color Palette
The visual identity uses a strategic color palette that supports the brand’s goals:
- #004474 (Navy Blue): Reliability and trust
- #D58B1B (Gold): Optimism and clarity
- #901C30 (Cranberry Red): Urgency and action
- #444444 (Charcoal): Stability and neutrality
- #FFFFFF (White): Simplicity and openness
These brand colors are used consistently across the website, mobile UI, and marketing materials to ensure strong brand recognition.
Responsive Website Design
I designed a mobile-friendly, responsive website that supports clear navigation, fast loading times, and a strong visual hierarchy. Content is optimized for readability and user engagement, with bold calls-to-action (CTAs), accessible color contrasts, and strategic layout design for both emergency services professionals and potential clients.
Evergreen Ambulance: Medical Transport Brand Identity & Responsive Web Design
For Evergreen Ambulance, a non-emergency medical transport provider, I crafted a clean, professional brand identity and responsive website to communicate trust, care, and reliability in the healthcare transport industry.
Logo Design
The logo features a the star of life integrated with a custom icon of Mt. Hood, representing strength, stability, and regional identity. This balance of healthcare symbolism and natural elements builds strong brand recognition across digital and physical platforms.
Typography
I used Avenir for the logo, a clean and timeless sans-serif font that conveys clarity, trust, and professionalism—key values in the healthcare and medical transport space. For web use, the typeface Poppins was chosen for its modern aesthetic and excellent legibility across screen sizes. It gives an approachable feel without compromising authority, ensuring an accessible and user-friendly experience on both desktop and mobile platforms.
Color Palette
- #257D61 (Evergreen Green): Health, growth, and stability
- #33383E (Slate Gray): Professionalism and neutrality
- #FFFFFF (White): Clean, clinical clarity
- #000000 (Black): High contrast for accessibility
These colors were used to build a calm, approachable visual presence that instills confidence in both patients and healthcare partners.
Website Design
I designed a mobile-friendly, responsive website that supports clear navigation, fast loading times, and a strong visual hierarchy. Content is optimized for readability and user engagement, with bold calls-to-action (CTAs), accessible color contrasts, and strategic layout design for both emergency services professionals and potential clients. Key features include:
- Service overviews for medical transport types
- Simple CTA buttons for requesting info or booking
- High-contrast design for readability


Dogleg Golf – Indoor Golf Brand Identity & Responsive Web Design
Dogleg Golf is a fun, casual indoor golf simulator brand aimed at players of all skill levels. This project included a full branding suite with a playful, sporty visual tone and a responsive website tailored for local search and online bookings.
The brand uses a balance of realism and fun—combining photography of actual simulators with illustrated icons and bold, friendly visuals. It’s designed to be welcoming to both seasoned golfers and newcomers.
Logo Design
The primary logo combines a custom dog mascot with golf clubs in a circular badge, reinforcing a friendly, community-focused experience. A secondary monogram-style logo offers flexibility for social media and apparel.
Typography
For Dogleg Golf, I chose Rockwell as the logo typeface, a bold slab-serif that brings a traditional, sporty character to the brand. Its strong geometric lines evoke the sturdiness of classic golf branding while keeping a playful edge, aligning perfectly with the dog-themed identity. For the website, Plus Jakarta Sans was selected for its clean, versatile feel that delivers excellent readability on screens and balances the visual weight of the logo with a more contemporary, digital-native feel.
Color Palette
- #006622 (Green): Classic golf color tied to nature and sports
- #7ABF34 (Lime Green): Adds energy and modernity
- #222222 (Charcoal): Balance and sophistication
- #FFFFFF / #F2F2F2: Neutral background and content contrast
This palette helps the brand appear both professional and fun, appealing to casual players, families, and competitive golfers alike.
Website Design
The mobile-optimized website supports local SEO and booking functionality, with a clean layout and approachable design. Key features include:
- Location-based callouts (“Indoor Golf Simulator in Cinnaminson, NJ”)
- Custom icons for services (clubs, dog mascot, tees)
- Quick access to booking and FAQs
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