Independent design. Philadelphia roots.
Philadelphia Web Design & Branding for Small Businesses
You know your business. I know how to help people see what makes it worth choosing. Based in Philadelphia, I design WordPress websites and brand identities for small businesses, entrepreneurs, and consultants. From the first idea to the final launch, you work directly with me on a site that feels like you and makes it easier for the right people to get in touch.
Selected work
Websites built around real businesses
A good website starts with understanding what your business needs. These projects bring together clear messaging, practical design, and a consistent brand, whether a client is opening a local business, updating an established site, or reaching a new audience. Explore the website and branding portfolio.
What I can help with
WordPress websites, branding & creative support
For Philadelphia-area businesses that need a clearer, more useful online presence. Start with a new WordPress website or redesign, then bring your branding, content, and search basics into the same conversation.
WordPress Websites & Redesigns
Start fresh or make an existing website work better. I plan the structure, design responsive pages, and build on WordPress so your services, story, and next steps are easy to find.
Responsive Website Design
Your visitors may find you on a phone, tablet, or laptop. I design layouts and navigation for each screen, with clear calls to action and forms that are easy to use.
Brand Identity & Logo Design
Bring your logo, colors, typography, and visual style into a consistent identity. The goal is a brand that feels like your business and holds together across your website and other materials.
Website Content & Copywriting
Clarify what you do, who you help, and why someone should choose you. I can refine existing copy or create website content that supports your message and gives visitors useful answers.
On-Page SEO Foundations
Build a clearer foundation for search with descriptive page titles, headings, internal links, image text, and content organized around the people you want to reach. For local businesses, that includes relevant Philadelphia-area context.
Small Business & Startup Support
Get practical help choosing what to launch now and what can wait. I bring experience with startups and established teams to the decisions behind your website, brand, and content.

Meet your designer
A Philadelphia designer you’ll work with directly
I’m Kate Robbins, a Philadelphia-based designer with experience in brand strategy, digital products, and creative leadership since 2006. I built Kately to give small businesses that same depth of thinking, with a direct relationship and a process you can follow. I take the time to understand your goals, the people you serve, and what makes your business different. Get to know me and my approach.
Kind words
What clients are saying
“Kate has provided me with fantastic marketing, sales presentation, and technology product designs. She’s practical and flexible in her approach to projects and enjoyable to work with. I will continue to work with Kate in the future and recommend her to anyone looking for assistance with marketing and/or product design.”
Ben Pitts · CEO, myFinancialAnswers
“I couldn’t be happier with my experience with Kate! The website she created is not only visually appealing but also user-friendly and professional. As a small business owner, it’s been incredibly gratifying to have a brand identity that looks and feels polished. I highly recommend Kate for her exceptional talent and dedication to her clients.”
Jeff Collins · Owner, Dogleg Golf
“Kate is filled with a wealth of design knowledge, and has the ability to quickly learn & adapt to the ever changing tech world. She is always on point for delivering exactly what a stakeholder is looking for, as well as providing other quality options.”
Samantha Urban · CEO, Urban Translations
Ideas for your business
Latest articles
-

How to Know You’re Ready for a Professional Website
How to Know You’re Ready for a Professional Website Written by Kately And what to do if you’re not quite there yet… If you’re…
-

5 Website Mistakes Small Businesses Make — Fix Your Site Today
5 Website Mistakes Small Businesses Make — Fix Your Site Today Written by Kately You don’t always need more traffic — sometimes you just…
-

What You Don’t Know About the Dangers of Unrestricted AI
What You Don’t Know About the Dangers of Unrestricted AI Written by Kate Artificial Intelligence: With and Without Boundaries Have you ever asked ChatGPT…
A few answers
Questions about working with Kately
What kinds of websites does Kately build?
I build WordPress websites for small businesses, entrepreneurs, consultants, and service organizations. That can mean a focused new site, a redesign that makes better use of what you already have, or a larger project with tailored layouts and functionality.
The right approach depends on your content, goals, timeline, and budget. Compare website packages and services to see where your project might fit.
Why does Kately only design/develop WordPress websites?
We specialize exclusively in WordPress because it offers a great balance of flexibility, control, and scalability for small to medium-sized businesses. It allows for both quick, cost-efficient builds and fully custom designs… all while giving clients the freedom to manage their content without technical barriers.
Simply put, focusing on WordPress means every project benefits from deep platform expertise, long-term reliability, and design that aligns perfectly with your business goals.
Additionally, by focusing on one platform, we get to do what we do best: build beautiful, strategic websites that work hard behind the scenes and stay easy to maintain in the long run.
Do WordPress websites perform well in search engines (SEO)?
Yes. When set up correctly, WordPress is an excellent platform for SEO. It supports clean URLs, metadata, image alt text, and other key elements that help with search visibility. I make sure your site is optimized on the front and back-end for keywords, performance, and mobile usability. If you’re serious about SEO, I also offer ongoing SEO strategy services.
Can you redesign my existing website?
Yes. I can help rethink your website’s structure, content, visual design, and mobile experience. The plan includes reviewing existing pages and URLs so useful content and search visibility are considered before changes are made. Ask about a WordPress website redesign.
How much does a website cost?
The currently published website packages start at $2,900, $3,800, and $5,700, depending on scope. Larger projects and custom functionality are quoted separately. See the packages and what’s included, or tell me about your project for a tailored quote.
What do I need to provide before we start?
Before we begin, I’ll guide you through a simple prep checklist so everything runs smoothly. Typically, you’ll need to provide:
- Your logo and brand assets — colors, fonts, and any design guidelines
- Website content — text, images, and any downloads or product details you’d like included (or I can create content for you)
- Domain and hosting access — if you already have them (if not, I can help you set these up)
- Inspiration or examples of websites you love, so I can get a feel for your visual style and goals
If you don’t have everything ready yet, that’s okay! I’ll help you collect and organize content so the process stays easy and stress-free from day one.
How long does it take to build a website?
Most projects take between 4–8 weeks for template-based builds and 3–6 months for custom websites, depending on size and complexity. You’ll have a clear timeline and milestones from the start.
Can I update my website myself after it’s launched?
Yes. Your website is built on WordPress so you can manage content after launch. I’ll explain how updates work for your site, and ongoing support is available if you’d rather have help.
Do you offer ongoing website maintenance or support?
Absolutely! We offer flexible support options for regular updates, backups, and performance monitoring so your site stays fast, secure, and stress-free.
Do you handle content and copywriting too?
Yes! We can help refine your existing content or create new copy that aligns with your brand voice, goals, and SEO strategy.
What makes Kately different from an agency?
You work directly with Kate, your designer. I bring creative direction, website design, and brand strategy into the same conversation, with clear communication and recommendations based on your business. For Philadelphia-area clients, that includes a designer who lives and works in the city.
Your next chapter
Let’s build something that fits your business.
Tell me about your business, your goals, and what you need from your website. We’ll talk through the next steps together.



You must be logged in to post a comment.